Hi, I'm Sufyan.
I build the marketing engine
behind ambitious brands.
A decade spent across web development and digital marketing, the past six years leading marketing for premier real estate developments in Dubai. I define the strategy, build the platform and run the campaigns that convert attention into qualified enquiries — across real estate, healthcare, education and e-commerce.
WordPress
Shopify
Google Ads
Meta Ads
TikTok Ads
Snapchat Ads
LinkedIn Ads
SEMrush
Ahrefs
HubSpot
Google Analytics
Mailchimp
ClickFunnels
Canva
GitHub
Lead Generation
Marketer by instinct. Engineer by training. A specialist in Dubai real estate for six years.
I graduated with a BS (Hons) in Computer Science and began my career building websites and Android applications — including an internship at Arbisoft, contributing to a food-delivery application. That engineering foundation still shapes how I approach marketing: campaigns are systems to be engineered, not guesswork left to chance.
I relocated to Dubai in December 2019 and have spent the years since inside three real estate brokerages — MMS Real Estate, Top Premium Real Estate and Black Lion Real Estate — leading the marketing function end to end: strategy, website, SEO, paid media, social, CRM and reporting directly to senior leadership.
Alongside full-time roles, I have freelanced across healthcare, beauty, education, immigration and e-commerce, and spent several years as a Level 2 Seller on Fiverr, delivering e-commerce marketing to several hundred clients. I now work hands-on with AI-assisted marketing tools across content, research and reporting — and am looking to bring the same discipline to clinics, hospitals and premium service brands beyond real estate.
A selection of brands I have built and grown online
Black Lion Real Estate
Full marketing function for a Dubai buying and selling brokerage — website, SEO, paid social, CRM and lead-generation campaigns, reporting directly to leadership.
Bimar Medical Center
Website and digital marketing for a private medical centre — evidence that the growth playbook behind real estate performs equally well in healthcare.
Youmaleth
Shopify storefront build and optimisation for an e-commerce brand, part of a long run of freelance e-commerce engagements delivered via Fiverr.
Real figures from real developments across Dubai
A selection of the off-plan developments and towers I have run lead-generation campaigns for across Meta and Snapchat, with performance tracked from first click through to qualified enquiry.
Meta Ads — Cost Per Lead
Snapchat Ads — Cost Per Lead
A complete marketing function, from strategy to a shipped platform
Digital marketing divides neatly into a handful of disciplines that genuinely move revenue. I lead all of them personally, so nothing is lost in the handoff between the person who builds the platform and the person who runs the campaign.
SEO & Organic Growth
Technical SEO, keyword strategy, on-page optimisation and Google Business Profile management, engineered to win search traffic that compounds over time.
Google Search Console · Keyword Planner
Paid Advertising & Lead Generation
Performance campaigns across search and social, with budget allocation and remarketing structured to lower cost-per-lead across the life of a campaign.
TikTok Ads · Snapchat Ads · LinkedIn Ads
Social Media Marketing
Content calendars, community management and paid social that build genuine engagement, not merely impressions.
Canva · Filmora
Website & Store Development
Responsive websites, landing pages and Shopify storefronts engineered to convert — built and maintained without an agency in between.
Wix · Bootstrap · GitHub
Content, Email & Funnels
Brochures, articles, newsletters and press releases, wired into email sequences and sales funnels that nurture enquiries automatically.
Instapages
CRM, Analytics & Reporting
CRM implementation and lead nurturing, tied to clear reporting on the metrics leadership actually values — traffic, cost per lead and return on investment.
Google Trends
Ten years, two disciplines, one throughline
Marketing Platforms
Web & App Development
SEO & Analytics
Design, CRM & Automation
Real estate is where my expertise runs deepest — though the discipline travels well beyond it.
Across full-time roles and freelance engagements, I have delivered marketing and websites for brands spanning six industries — the same strategic playbook, applied to different audiences.
Brokerages & Developers
- Black Lion Real Estate
- Top Premium Real Estate
- MMS Real Estate
- Wolfstreet Real Estate
- Royal Chateau
- Sefar Real Estate
- Skyz & Starz Real Estate
- Zoya Homes Real Estate
Clinics & Personal Care
- Bimar Medical Center
- Parfum.ae
Training & Consulting
- First British Language Training Center
- Globeways Immigration Services
- HNV Immigration Consultants
- Sure Success Immigration Services
Online Retail
- Youmaleth (Shopify)
- 100+ Fiverr e-commerce clients, Level 2 Seller
Listings & Directories
- Darkom.ae
Clinics, Hospitals & Service Brands
- Bringing the same lead-gen and SEO playbook that grows real estate brands to healthcare and other service industries.
Websites I've designed, built and marketed
A closer look at the platforms I have shipped
Recent thinking
How Dubai Real Estate Brokerages Can Win More Leads With SEO
A practical breakdown of the on-page and local SEO moves that actually move listings.
From Real Estate to Healthcare: What Clinics Need From a Marketer
Why the fundamentals of trust-driven, lead-gen marketing transfer directly to clinics and hospitals.
A Social Media Playbook for Dubai SMEs
What to post, when to post it, and how to turn followers into inquiries without a big budget.
The AI Tools I Actually Use in My Marketing Workflow
Where AI genuinely speeds up content, SEO research and campaign reporting — and where it doesn't.
Let's build the marketing engine behind your next chapter of growth.
Based in Dubai and working with clients across the UAE and remotely. Real estate, healthcare, education, e-commerce — if it needs a platform and a strategy behind it, I would welcome the conversation.